Campaign and Flexicast

Create Campaign

Campaign Info

• Visit the Engage Section: Navigate to the Engage section on Percept Insight.

  

• Click on "Campaign": Open the campaign creation page.

Fill in the Campaign Info as below.

• Campaign Name: The title of your campaign.
• Description: Brief details about the campaign’s purpose and goals.
• Max Engagements per Day: Set a daily limit for user engagements.
• End Date: Specify the campaign’s end date.
• Success Metrics: Define the end goal to achieve.

Target Audience

User Segment:- Select user segments (cohorts) and specify the events performed or not performed within a certain timeframe. Cohorts can be static or dynamic, providing flexibility in targeting and analysis.

User Journey

The user journey refers to the series of interactions and experiences a user goes through while interacting with a product or service.

According to the above screenshot below is the detailed information about the user journey of “User does” & “User does not do”

A) As Soon as User Does

1. APP OPEN
   • First-time filter: This checkbox indicates that the condition should only apply to users opening the app for the first time.
   • Filter: This button allows you to add additional filters to further narrow down the specific conditions for APP_OPEN.
2. TRANSFORMATION_SAVED
   • This condition specifies that the user must have saved a transformation.
   • Filter: This button allows you to add further conditions to refine this event.

Additional user journey Conditions

There is an additional condition called "And/Or” logic meaning both conditions within this action group must be satisfied.

1. TRANSFORMATION_BACKGROUND_REPLACED_IMAGE

This condition specifies that the user has replaced the background of an image during a transformation.

2. TRANSFORMATION_NOT_SAVED

This condition specifies that the transformation was not saved.

Or: This logic indicates that either TRANSFORMATION_BACKGROUND_REPLACED_IMAGE or TRANSFORMATION_NOT_SAVED can be true for the additional condition to be satisfied**.**

B) And User does not do

This section sets conditions that must not be met for the action to be triggered.

1. Action: TRANSFORMATION QUALITY MODIFIED
   • This condition checks if the transformation quality has been modified.
   • Within: The time frame for this condition is set to 5 minutes.
   • Filter: Additional filters can be added to further refine this event.

Summary

The configuration shown in the screenshot specifies a complex set of conditions to be met within 10 minutes of the user performing an APP_OPEN action for the first time. The conditions include saving a transformation AND replacing the background of an image during the transformation, or not saving the transformation. Additionally, the condition that the transformation quality must not have been modified within 5 minutes.Once these conditions are met, an action will be triggered.

Configure Communication

Choose the communication type, such as Push Notification, Email, SMS, WhatsApp, or Webhook, and provide necessary details like titles, descriptions, and target URLs.

1. Push Notifications: Deliver real-time messages directly to users’ devices.
2. Email: Use emails for marketing and transactional purposes, tailored to user behavior and preferences.
3. SMS: Send concise and impactful text messages for time-sensitive information.
4. WhatsApp: Engage users on WhatsApp with templated messages.
5. Webhooks: Trigger actions in other systems based on user events, facilitating real-time, cross-platform interactions.

Configure Reminders

Enable reminders to send notifications again if success metrics are not met.

Review and Launch:

Review all details through previews to ensure accuracy and save the campaign. By leveraging these features, businesses can create highly targeted and effective marketing campaigns that resonate with their audience and drive meaningful engagement.

Once the campaign is launched, the options below will help you get the status of the campaign.

Attribution and Reporting

1. Success Reports: Provides real-time reporting on the performance of campaigns. Break down reports to analyze specific metrics and performance indicators, allowing for detailed insights and adjustments.

Steps to Access:

• Go to Engage
• Click on Campaigns or Flexicasts where the broadcast is created
• Click on the “View Report”. This allows for detailed insights and adjustments by analyzing specific metrics and performance indicators.

The below attribution page will open where you can check the performance of the campaign/ flexicast. It tells you in granularity where the users went after receiving the engagement nudge

1. Campaign Reach: Monitors the status of campaigns showing metrics such as "Initiated", "Sent", "Delivered", "Clicked", and "Failed." This helps in understanding the effectiveness of campaigns and identifying any issues in the delivery process. In the same Campaign, you can click on the Campaign reach and check all the statuses as mentioned in the screenshot below.

Further failure reports can be downloaded after clicking on the highlighted section and can see the reason behind the failure.

Create Flexicasts

Under Flexicasts, the same step as creating a campaign can be followed for creating the flexicast other than the below 2nd step.

Step 2: Trigger Condition in Flexicast

In this step, you will set the conditions that will trigger the Flexicast communication. Unlike the campaign creation process, Flexicast offers two types of trigger conditions: Event and Schedule/Adhoc.

1. Event

Event: This option allows you to trigger the communication based on specific user actions or events. For example, if you want to send a welcome message when a user opens the app for the first time, you would use the event trigger.

Event Trigger:

• Scenario: You want to send a push notification to users who open the app for the first time.
• Setup: Select "Event" as the trigger condition. Then, choose "APP_OPEN" as the event. You can add filters to narrow down the conditions, such as targeting only users from a specific location.

2. Schedule/Adhoc

Schedule/Adhoc: This option allows you to set a scheduled or ad-hoc trigger for the communication.

A. Adhoc

Adhoc: This option is used for sending communication immediately or at a specific start time, based on a one-time schedule.

Example:

• Scenario: You want to send an announcement about a flash sale to all users.
• Setup: Select "Schedule/Adhoc" as the trigger condition, then choose "Adhoc". You can choose to either send it now or schedule it to send at a specific start time.

B. Recurring

Recurring: This option is used for setting up communications that need to be sent on a regular basis.

Example:

• Scenario: You want to send a weekly newsletter to all users.
• Setup: Select "Schedule/Adhoc" as the trigger condition, then choose "Recurring". You will need to set the start date and the schedule frequency type.
  1. Start Date: The date when the recurring communication will begin.
  2. Schedule Frequency Type: The frequency with which the communication should be sent, such as daily, weekly, or monthly.

Once you have set the trigger conditions, you can proceed to the next steps, which involve setting the target audience and configuring communication details, similar to creating a campaign. This step is crucial for ensuring that the Flexicast is triggered appropriately based on real-time user actions or scheduled times, making your automated communication timely and relevant. By understanding these features and how to set them up, you can effectively manage and automate your communications, ensuring timely and relevant interactions with your audience.

Conclusion:

User Engagement changes how businesses talk to customers, with a lively and responsive style. Businesses can easily use targeted campaigns because of the simple configuration process. Congratulations! You have now unlocked the full potential of User Engagement with Percept Insight. Haven't contacted us yet? Why wait? Visit our website here and book a demo today!